Infographics

Infographics are a visually appealing way to display complex information to users but they present problems in terms of accessibility.

Infographics can be embedded into HTML publications on GOV.UK so long as they follow the basic rule:

All the important information in an infographic must also be included in the main body copy of the page.

Why infographics are not standalone content

We no longer publish infographics as standalone content on GOV.UK. This is because:

• infographics are not always accessible to people with different needs (such as visual impairments)
• infographics do not work on all devices

Using infographics in promotional materials

If an infographic is designed for promotional purposes:

• it must be designed with the minimum amount of text possible
• it should be easy to read the infographic if it is reduced to a much smaller size

Infographics created for social media and blogs fall under this heading.

Using infographics as part of presentations

Infographics designed for presentations should follow PHE branding and publication standards.

Using infographics to convey complex guidance

If an infographic is created to summarise complex guidance:

• the infographic can be embedded in an HTML document on GOV.UK, provided the main elements of the content are repeated in the body copy.
• this would allow for the text to be split between the infographic and the body of the HTML document