Infographics can be embedded into HTML publications on GOV.UK or included in a PDF attachment as long as they follow the basic rule:
All the important information in an infographic must also be included in the main body copy of the page.
Why infographics are not standalone content
We no longer publish infographics as standalone content on GOV.UK because:
- infographics are inaccessible to people with different needs (such as visual impairments)
- infographics do not work on all devices
Using infographics in promotional materials
If an infographic is designed for promotional purposes:
- it must be designed with the minimum amount of text possible
- it should be easy to read the infographic if it is reduced to a much smaller size
Infographics created for social media and blogs fall under this heading.
Using infographics as part of presentations
Infographics designed for presentations should follow PHE branding and publication standards.
Publishing tip:
If an infographic has a large amount of complex text, it may work better as a series of simple infographics.