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Sizes required
Images must be 960 x 640 pixels in dimension to be used on GOV.UK. This is a landscape orientation.
Images should be a minimum of 72 dpi (dots per inch). This is a website quality image.
Pixel meaning
A pixel (a word invented from 'picture element') is the basic unit of programmable colour on a computer display or in a computer image. Think of it as a logical, rather than a physical, unit of measurement.
Orientation
Images on GOV.UK must be a landscape orientation.
No special design skills needed
You don't need graphic design skills or software to resize images to the required specifications.
General tips
- Naming image files
- give your image a descriptive file name (for example 'Female blowing nose with tissue during flu season'). Avoid meaningless file names like IMG00023.jpg.
- Borders
- avoid putting borders around images. The image should go right to the edge of the frame. Unless it is a campaign logo.
- Read the image copyright standards on when you should attribute your image.
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