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When you submit a brief to the content team, it is important that we are provided with a complete brief that covers all the important information. This ensures that we can progress your brief efficiently.

Before you submit a new request, please run through the checklist below.

  • We will need as much notice as possible before publishing new content, especially if it needs to go out at a certain time.

Submit a content request


To submit a content request you will need a Jira Service Desk account. If you do not have one you will need to register a new account.

Once you have an account, please choose one of these four options:

Explain the request


  • What kind of content needs to be published - is it a publication, a consultation, a news item or a set of statistics.
  • What format it is - for example, a publication, consultation, news item or press release
  • Who will be using this content
  • Why do they need access to the content, and how will it help them
  • When does the content need to be published
  • Where should the content be published when it has been signed off
  • a title - it should be 65 characters or less
  • a summary of the new content in 140 characters or less (must not repeat the title)

Add important links and contacts


  • Lead point of contact for this content
  • Required publication date
  • Embargo time and date, if this is applicable
  • Existing location of the content (please include the web link, or URL)
  • Intended location of the new content (please include the URL)

Review and secure approvals


  • Review the final content
  • Give your approval via the JIRA comments section
  • Notify the relevant press officer that the content is being published
  • Ensure sign-off from your manager, or the subject lead


Learn more



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