Images and Infographics

We need to follow certain guidelines when using images on PHE web pages.

This is because:

• we need images to have a similar size and appearance on GOV.UK.
• this is to ensure that the pages are clearly and consistently presented to the user.
• if an image is the wrong size or format, it cannot be displayed properly on PHE web pages.

Ensure your image is in the correct size

Images used in news stories need to be in these dimensions:

• width - 960 pixels
• height - 640 pixels 

How we use infographics

Infographics can be embedded into HTML publications on GOV.UK.

We no longer publish infographics as standalone content on GOV.UK. This is because -

• they are not always accessible to people with different needs (such as visual impairments)
• they do not work on all devices

If an infographic must be published as standalone content, it should be published and linked to separately.

Infographics designed for promotional purposes

If an infographic is designed for promotional purposes:

• it must be designed with the minimum amount of text possible
• it should be easy to read the infographic if it is reduced to a much smaller size

Infographics created for social media and blogs would fall under this criteria.

Infographics designed for presentations

Infographics designed for presentations should follow PHE branding and publication standards.

Complex infographics

if an infographic is created to summarise complex guidance -

• the infographic could be embedded in an HTML document on GOV.UK
• this would allow for the text to be split between the infographic and the body of the HTML document
• make sure that we are not duplicating content on GOV.UK