If you have a story you would like to publish on GOV.UK, it would usually take the format of a news story or a press release.
It is also possible to publish content as a blog, but we need to be careful not to duplicate content on GOV.UK.
Formatting news stories
A news story should provide users with::
- Information they can act on
- Information they would expect to get directly from PHE, and not other media sources
When developing a news story, please include:
- A clear title (up to 65 characters including spaces)
- Summary (up to 140 characters including spaces)
- Body copy of the article
- Required publication date - or the embargo time and date
News stories can be updated regularly with new information if required.
A news story should not include notes at the end, quotes longer than 3 sentences, or contact details
Formatting press releases
A press release should be an online version of a press communication sent out to the media.Formatting press releases
Press releases can include:
- Notes at the end, under the heading 'Background' (rather than 'Notes to editors')
- Contact details for the press office
Press releases are not updated once they have been uploaded to the system.
How to cover specific types of stories
Developing situations
- Developing situations should be covered with a 'rolling news story' format.
- This includes story such as outbreaks or weather alerts.
- News stories should be updated regularly.
Guidance and advice
- Guidance content should be developed as 'permanent' guidance, that sits on the GOV.UK or NHS Choices homepage.
- You should not use the news story format for this type of content.
- News stories should be self-contained content, which means they can be deleted from the website without it affecting anything else.
GOV.UK Resources
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