When you submit a brief to the content team, it is important that we are provided with a complete brief that covers all the important information. This ensures that we can progress your brief efficiently.
Before you submit a new brief, please run through the checklist below and ensure that your brief has covered all of the relevant points.
The team is not able to start work on a brief unless it has covered off all of the points in the checklist.
Explain the brief
Please add the following information into the JIRA ticket:
- What kind of content needs to be published - is it a publication, a consultation, a news item or a set of statistics.
- Who will be using this content
- Why do they need access to the content, and how will it help them
- When does the content need to be published
- Where should the content be published when it has been signed off
- In your own words, what do we need to know about this new content? (Please explain in 140 characters maximum)
Add important links and contacts
Make sure that the JIRA ticket includes these details:
- Lead point of contact for this content
- Required publication date
- Embargo time and date, if this is applicable
- Existing location of the content (please include the web link, or URL)
- Intended location of the new content (please include URL, or if the new location is unknown, please write 'TBC')
Review and sign-off
Before we can publish your new content, we will need you to take these steps:
- Review the final content
- Give your approval via the JIRA comments section
- Notify the relevant press officer that the content is being published
- Ensure sign-off from your manager, or the subject lead