Guidance on the correct use of infographics on PHE websites and GOV.UK
Appropriate use of infographics
Infographics can be embedded into HTML publications on GOV.UK.
We no longer publish infographics as standalone content on GOV.UK. This is because -
- they are not always accessible to people with different needs (such as visual impairments)
- they do not work on all devices
If an infographic must be published as standalone content, it should be published and linked to separately.
Infographics for promotional purposes
If an infographic is designed for promotional purposes:
- it must be designed with the minimum amount of text possible
- it should be easy to read the infographic if it is reduced to a much smaller size
Infographics created for social media and blogs would fall under this criteria.
Publishing tip:
Add this type of infographic to a Box.com account, then share as a link
Infographics for use in presentations
Infographics designed for presentations should follow PHE branding and publication standards.
Publishing tip:
This type of infographic can be published on SlideShare to reach a wider audience
Complex infographics
if an infographic is created to summarise complex guidance -
- the infographic could be embedded in an HTML document on GOV.UK
- this would allow for the text to be split between the infographic and the body of the HTML document
- make sure that we are not duplicating content on GOV.UK
Publishing tip:
If the infographic has a large amount of complex text, it may work better as a series of simple infographics
