Guidance on how we
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create news stories and press releases.
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The PHE Homepage
The PHE homepage presents a selection of the latest news and updates to users, in a simple to navigate format.
The homepage contains:
A featured news story appears at the top of the homepage, we add this to the page manually.
News stories and press releases are located below the featured news story, and show up automatically.
Documents are located at the bottom of the page and are ordered by type.
Common types of story we publish
If you have news content you would like to publish on GOV.UK, it will usually can take the format of a news story or a press release.
It is also possible to publish content as a blog, but we need to be careful not to duplicate content on GOV.UK.
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Submit all news stories and press releases using the 'Request announcement' option on the service desk.
How to develop a news story
News stories should provide users with information they can act on, that they would expect to get directly from PHE EnglandUKHSA.
When developing a news story, please include:
- a clear title (up to 65 characters including spaces)
- summary (up to 140 160 characters including spaces)
- body copy of the article
- required publication date - or the embargo time and date
- image
In special circumstances, news News stories can be updated regularly with new information if required, for example in the event of an outbreak.
Past example:
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A news story should not include notes at the end, quotes longer than 3 sentences, or contact details. |
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How to develop a press release
A press release should be an online version of a press communication sent out to the media.
As with news stories, they would need a title and summary with the required character limit.
- a clear title (up to 65 characters including spaces)
- summary (up to 160 characters including spaces)
- body copy of the article
- required publication date - or the embargo time and date
- image
Press releases can include:
- notes at the end, under the heading 'Background' (rather than 'Notes to editors')
- contact details for the press officeoffice [Contact:1323] recommended as it's up-to-date at March 2019
Press releases are not updated once they have been uploaded to the systempublished.
Collections
Use a document collection for grouping related documents on a single page:
- for a specific audience
- around a specific theme
A collection could be used to publish:
- a set of forms
- publications in the same series
Do not use a document collection:
- for documents the user would not need (or expect) to find together
Images
If you require your announcement or news item to appear on the UKHSA homepage you will need to supply an image. Read the guidance on Images in web pages.More information about document collections
How to cover specific types of stories
Stories about multiple government departments
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- guidance content should be developed as 'permanent' guidance, that sits on the GOV.UK or the NHS Choices homepage
- you should not use the news story format for this type of content
- news stories should be self-contained content, which means they can be deleted from the website without it affecting anything else
Videos and podcasts
Videos and podcasts require permission from the Communications team.
When the Comms team has been briefed, they will liaise with the social media team, the relevant press officer and the in-house multimedia team.
Content we do not publish on GOV.UK
We do not use GOV.UK to publish:
- information for PHE staff – this should be hosted on the intranet
- information for very small groups of people and for collaboration
- general life advice
- commerce shopping baskets
- embedding interactive content
- information about projects or groups that are less than 50% owned by the UK government
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Learn more
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GOV.UK guidance on creating news stories
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How to use Whitehall Publisher
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