Infographics are a visually appealing way to display complex information to users but they present problems in terms of accessibility.Infographics can be embedded into HTML publications on GOV.UK so or included in a PDF attachment as long as they follow the basic rule:
All the important information in an infographic must also be included in the main body copy of the page.
Why infographics are not standalone content
We no longer publish infographics as standalone content on GOV.UK . This is because:
- infographics are not always accessible inaccessible to people with different needs (such as visual impairments)
- infographics do not work on all devices
Using infographics in promotional materials
If an infographic is designed for promotional purposes:
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Infographics created for social media and blogs fall under this heading.
Using infographics as part of presentations
Infographics designed for presentations should follow PHE UKHSA branding and publication standards.
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This type of infographic can be published on SlideShare to reach a wider audience. |
Using infographics to convey complex guidance
If an infographic is created to summarise complex guidance:
- the infographic can be embedded in an HTML document on GOV.UK, provided the main elements of the content are repeated in the body copy.
- this would allow for the text to be split between the infographic and the body of the HTML document
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