Infographics can be embedded into HTML publications on GOV.UK or included in a PDF attachment as long as they follow the basic rule:
All the important information in an infographic must also be included in the main body copy of the page.
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Infographics are a visually appealing way to display complex information to users.
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Why infographics are not standalone content
Infographics can be embedded into HTML publications on GOV.UK.
We no longer publish infographics as standalone content on GOV.UK . This is because:
- they infographics are not always accessible inaccessible to people with different needs (such as visual impairments)
- they infographics do not work on all devices
Using infographics in promotional materials
If an infographic is designed for promotional purposes:
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Infographics created for social media and blogs would fall under this criteriaheading.Example:
Using infographics as part of presentations
Infographics designed for presentations should follow PHE UKHSA branding and publication standards.
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This type of infographic can be published on SlideShare to reach a wider audience. |
Example:
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Using infographics to convey complex guidance
If an infographic is created to summarise complex guidance:
- the infographic could be embedded in an HTML document on GOV.UK
- this would allow for the text to be split between the infographic and the body of the HTML document
- we must make sure that we are not duplicating existing content on GOV.UK
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If the infographic has a large amount of complex text, it may work better as a series of simple infographics. |
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