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You're reading an article from PHE's web content knowledge base - the best place to find answers to your content questions.

To browse more useful articles, visit our home page.

We are often asked if content can be published in PDF format , as this is a popular way of sharing documents.

The recommended format for web content is as an HTML publication. This is a time-stamped publication that opens in a web browser.

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Content must be accessible for all users

The reason we prefer HTML to PDF is that HTML documents are more accessible for users.

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We have a commitment to make our service accessible for anyone who needs it.

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The benefits of HTML

HTML documents are more accessible better for users because they:

  • are more accessible in terms of font, tagging and metadata
  • HTML documents are easier to read search and find onlineHTML documents
  • are easier for users to locate in the search engines
  • HTML pages can be easily located on mobile devices
  • we need to comply with 'open standards' - we need to make sure we do not discriminate against people with disabilities
  • for example, content must be accessible by someone who has a visual impairment

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  • optimised for swipe screen
  • fit specification of assistive technologies, such as screen readers
  • can be quickly updated
  • create fewer problems when linked to (PDF links break when they are updated)
  • comply with open standards principles
  • get higher user engagement


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The drawbacks of PDFs

While PDFs are a useful document type for sharing internally, we do try not use PDFs to share information on the web because they:

  • PDFs cannot be easily discovered by users found through the search engines
  • PDFs are not mobile-friendly, so they are more difficult to access
  • it is easier to keep an HTML document accurate and up to date

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Learn more

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We hope this article was useful.

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  • adapt poorly to different screen sizes and devices
  • are difficult to update
  • are less likely to be compliant with accessibility legislation
  • have lower user engagement


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