Guidance on how we create news stories and press releases.
If you have a story news content you would like to publish on GOV.UK, it would usually can take the format of a news story or a press release.
It is also possible to publish content as a blog, but we need to be careful not to duplicate content on GOV.UK.
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Submit all news stories
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and press releases using the 'Request announcement' option on the service desk.
How to develop a news story
News stories A news story should provide users with ::
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information they can act on
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, that they would expect to get directly from
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UKHSA.
When developing a news story, please include:
- A a clear title (up to 65 characters including spaces)
- Summary summary (up to 140 160 characters including spaces)
- Body body copy of the article
- Required required publication date - or the embargo time and date
- image
In special circumstances, news News stories can be updated regularly with new information if required, for example in the event of an outbreak.
Past example:
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| Tipwarning |
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A news story should not include notes at the end, quotes longer than 3 sentences, or contact details. |
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How to develop a press release
A press release should be an online version of a press communication sent out to the media.
As with news stories, they would need a title and summary with the required character limit.
- a clear title (up to 65 characters including spaces)
- summary (up to 160 characters including spaces)
- body copy of the article
- required publication date - or the embargo time and date
- image
Press releases can include:
- Notes notes at the end, under the heading 'Background' (rather than 'Notes to editors')
- Contact contact details for the press officeoffice [Contact:1323] recommended as it's up-to-date at March 2019
Press releases are not updated once they have been uploaded to the systempublished.
Images
If you require your announcement or news item to appear on the UKHSA homepage you will need to supply an image. Read the guidance on Images in web pages.
How to cover specific types of stories
Stories about multiple government departments
- these stories should be published in one place and tagged with all relevant parties
- it is important not to duplicate content on GOV.UK
Developing situations
- Developing developing situations should be covered with a 'rolling news story' format.
- This this includes story such as outbreaks or weather alerts.
- News news stories should be updated regularly.
Guidance and advice
- Guidance guidance content should be developed as 'permanent' guidance, that sits on the GOV.UK or the NHS Choices homepage.
- You you should not use the news story format for this type of content.
- News news stories should be self-contained content, which means they can be deleted from the website without it affecting anything else.
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| title | Further Guidance |
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All content on the PHE England website needs to follow the GOV.UK style guide.
The aim is to provide users with content that is clear, easy to understand and can be relied on as a single point of reference (we must not duplicate stories or guidance).
Useful GOV.UK Resources:
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