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Planning images for GOV.UK

Please consider any image requirements for GOV.UK when planning a campaign or marketing activity.

If you are planning images for upload to a GOV.UK page, the image must be:

Width: 960 pixels

Height: 640 pixels

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This is because:

• GOV.UK pages are designed to display effectively on all browsers and devices
• this is the optimal image size for both desktop and mobile
• this image size works with all different GOV.UK pages and publication types

Images must also be in landscape rather than portrait orientation.

Portrait images are not suitable for use on GOV.UK news stories.

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Sourcing images for GOV.UK

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Images used on GOV.UK should be:

• public-domain and royalty free
• relevant to the news story or page content
• suitably generic in style, suitable for a mass audience
• clean and free of text - except where campaign or PHE UKHSA branding is mandatory

The UKHSA Communications shared drive has a folder with suitable and pre-sized images: GOV.UK publishing\Website resized images. 

GDS advice

Government Digital Service provides guidance on how to Add an image or video to GOV.UK.

Online sources for images

There are several websites you can use to source images for the site:

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Login details can be provided on request . 

Using Flickr images with a Creative Commons license

When using images from Flickr, they are often made available under a Creative Commons license.

This means they are free to use, as long as we give credit to the original photographer.

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This is the attribution that should be added to the page, underneath the image:

Just replace the details of the photographer's name and his unique Flickr URL.

How to check if your image is in the correct dimensions (Windows)

Step 1

• find the image that you want to examine on your computer
• right click on the image

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Step 2

• click on the 'Details' tab
• check the width and height of the image in the 'Image' sub menu
• ensure that the image is 960 x 640 pixels
• in the example below, the image dimensions are too large

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What to do if your image is not in the correct dimensions

Please resize the image yourself using the crop function in Microsoft Picture Manager.

If your image is too large (above 960 x 640 dimensions) the GOV.UK content team may be able to resize it to fit if time permits. Please mention this on the ticket and we may be able to help.

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We hope this article was useful.

To share this article with a colleague, please send them this link: https://confluence.collab.test-and-trace.nhs.uk/x/fgGEHw

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by contacting Publications@PHE.gov.uk.