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Infographics can be embedded into HTML publications on GOV.UK or included in a PDF attachment as long as they follow the basic rule:

All the important information in an infographic must also be included in the main body copy of the page.

Why infographics are not standalone content

We need to follow certain guidelines when using images on PHE web pages.

This is because:

  • we need images to have a similar size and appearance on GOV.UK.
  • this is to ensure that the pages are clearly and consistently presented to the user.
  • if an image is the wrong size or format, it cannot be displayed properly on PHE web pages.

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Ensure your image is in the correct size

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Images used in news stories need to be in these dimensions:

  • width - 960 pixels
  • height - 640 pixels 

How we use infographics

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We no longer publish infographics as standalone content on GOV.UK . This is because -:

  • they infographics are not always accessible inaccessible to people with different needs (such as visual impairments)
  • they infographics do not work on all devices

If an infographic must be published as standalone content, it should be published and linked to separately.

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Using infographics in promotional materials

If an infographic is designed for promotional purposes:

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Infographics created for social media and blogs would fall under this criteriaheading.

Tip
titlePublishing tip:

Add this type of infographic to a Box.com account, then share as a link

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Using infographics as part of

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presentations

Infographics designed for presentations should follow PHE UKHSA branding and publication standards.

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titlePublishing tip:

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Complex infographics

if an infographic is created to summarise complex guidance -

  • the infographic could be embedded in an HTML document on GOV.UK
  • this would allow for the text to be split between the infographic and the body of the HTML document
  • make sure that we are not duplicating content on GOV.UK
Tip
titlePublishing tip:

If the infographic has a large amount of complex text, it may work better as a series of simple infographics

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