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- have you used the active voice? This means being clear about who is doing the action
- for example: Instead of "A report will be produced", you would say "PHE UKHSA will produce a report"
- have you explained any technical or clinical terms?
- does your writing make sense for someone who is not a technical expert?
- have you broken up your text with headings and paragraphs, and used bullet points for lists?
- does your writing use conversational language? For example, write 'use' instead of 'utilise'
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Learn more
- GOV.UK guidance on writing for the web
- Access the GOV.UK style guide
- Make your writing read better with the Hemingway Editor app
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