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Planning images for GOV.UK
If you are planning images for upload to a GOV.UK page, press release or news story, the image must be:
width - 960 pixels
height - 640 pixels
This is because:
- GOV.UK pages are designed to display effectively on all browsers and devices
- this is the optimal image size for both desktop and mobile
- this image size works with all different GOV.UK pages and publication types
Images must also be in landscape rather than portrait orientation.
Portrait images are not suitable for use on GOV.UK news stories.
Sourcing images for GOV.UK
Images used on GOV.UK should be:
- public-domain and royalty free
- relevant to the news story or page content
- suitably generic in style, suitable for a mass audience
- clean and free of text - except where campaign or UKHSA branding is mandatory
The UKHSA Communications shared drive has a folder with suitable and pre-sized images: GOV.UK publishing\Website resized images.
GDS advice
Government Digital Service provides guidance on how to Add an image or video to GOV.UK.
Online sources for images
There are several websites you can use to source images for the site:
Login details can be provided on request .
How to check if your image is in the correct dimensions (Windows)
Step 1
- find the image that you want to examine on your computer
- right click on the image
Step 2
- click on the 'Details' tab
- check the width and height of the image in the 'Image' sub menu
- ensure that the image is 960 x 640 pixels
- in the example below, the image dimensions are too large
What to do if your image is not in the correct dimensions
When you raise your ticket on JIRA Service Desk, please mention that the image is in the wrong dimensions.
If your image is too large (above 960 x 640 dimensions) the GOV.UK content team may be able to resize it to fit. Images that are smaller than 960 x 640 are not suitable for use on the site.
You could also resize the image yourself using the crop function in Microsoft Picture Manager.
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Learn more
- Guidance from GOV.UK on image copyright standards
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