Infographics can be embedded into HTML publications on GOV.UK or included in a PDF attachment as long as they follow the basic rule:
All the important information in an infographic must also be included in the main body copy of the page.
Why infographics are not standalone content
We need to follow certain guidelines when using images on PHE web pages.
This is because:
- we need images to have a similar size and appearance on GOV.UK.
- this is to ensure that the pages are clearly and consistently presented to the user.
- if an image is the wrong size or format, it cannot be displayed properly on PHE web pages.
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Ensure your image is in the correct size
- images used in news stories need to be 960 pixels wide, 640 pixels in height.
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How we use infographics
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We no longer publish infographics as standalone content on GOV.UK . This is because -:
- they infographics are not always accessible inaccessible to people with different needs (such as visual impairments)
- they infographics do not work on all devices
If an infographic must be published as standalone content, it should be published and linked to separately.
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Using infographics in promotional materials
If an infographic is designed for promotional purposes:
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Infographics created for social media and blogs would fall under this criteriaheading.
| Tip | ||
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Add this type of infographic to a Box.com account, then share as a link |
Using infographics as part of
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presentations
Infographics designed for presentations should follow PHE UKHSA branding and publication standards.
| Tip | ||
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This type of infographic can be published on SlideShare to reach a wider audience |
Complex infographics
Complex infographics with lots of text could work better as a series of simpler infographics.
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| title | Publishing tip: |
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If an infographic is created to summarise complex guidance -
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