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Infographics can be embedded into HTML publications on GOV.UK or included in a PDF attachment as long as they follow the basic rule:

All the important information in an infographic must also be included in the main body copy of the page.

Why infographics are not standalone content

We need to follow certain guidelines when using images on PHE web pages.

This is because:

  • we need images to have a similar size and appearance on GOV.UK.
  • this is to ensure that the pages are clearly and consistently presented to the user.
  • if an image is the wrong size or format, it cannot be displayed properly on PHE web pages.

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Ensure your image is in the correct size

  • images used in news stories need to be 960 pixels wide, 640 pixels in height.

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How we use infographics

Infographics can be embedded into HTML publications on GOV.UK.

We no longer publish infographics as standalone content on GOV.UK . This is because -:

  • they infographics are not always accessible inaccessible to people with different needs (such as visual impairments)
  • they infographics do not work on all devices

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Using infographics in promotional materials

If an infographic is designed for promotional purposes:

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Infographics created for social media and blogs would fall under this criteriaheading.

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titleHow to publish this type of infographic:

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Using infographics as part of

One way to share this type of infographic is to add it to a Box.com account and then share as a link

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presentations

Infographics designed for presentations should follow PHE UKHSA branding and publication standards.

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