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Sourcing images for GOV.UK

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This is because:

• if the image is the wrong size, it will not display correctly on the page
• we have a commitment to providing users with a consistent experience across GOV.UK web pages

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Images used on GOV.UK should be:

• public-domain and royalty free
• relevant to the news story or page content
• suitably generic in style, suitable for a mass audience
• clean and free of text - except where campaign or UKHSA branding is mandatory

The UKHSA Communications shared drive has a folder with suitable and pre-sized images: GOV.UK publishing\Website resized images. 

GDS advice

Government Digital Service provides guidance on how to Add an image or video to GOV.UK.

Online sources for images

There are several

Image dimensions and specifications

All images used in news stories need to be in these dimensions:

• width - 960 pixels
• height - 640 pixels

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Images must also be in landscape rather than portrait orientation.

Portrait images are not suitable for use on GOV.UK news stories.

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How to check if your image is in the correct dimensions (Windows)

Step 1

• find the image that you want to examine on your computer
• right click on the image

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Step 2

• click on the 'Details' tab
• check the width and height of the image in the 'Image' sub menu
• ensure that the image is 960 x 640 pixels
• in the example below, the image dimensions are too large

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What to do if your image is not in the correct dimensions

Please mention this in the JIRA ticket when you create your new content request:

• If your image is too large (above 960 x 640) we can resize to fit
• if your image is too small we cannot use the image on GOV.UK

You could also resize the image yourself using the crop function in Microsoft Picture Manager.

Sourcing images for GOV.UK

Here are some websites you can use to source images for use on GOV.UK web pages:the site:

• Pexels
• EDAM
• Flickr
• World Bank
• PHIL
• Pixabay
  
• NHS photo library
• Pxlr

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• World Obesity.org

Login details can be provided on request by contacting Publications@PHE.gov.uk.

Learn more

• How we create and publish infographics

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