Infographics can be embedded into HTML publications on GOV.UK or included in a PDF attachment as long as they follow the basic rule:
All the important information in an infographic must also be included in the main body copy of the page.
Why infographics are not standalone content
We no longer publish infographics as standalone content on GOV.UK because:
- infographics are inaccessible to people with different needs (such as visual impairments)
- infographics do not work on all devices
Using infographics in promotional materials
If an infographic is designed for promotional purposes:
- it must be designed with the minimum amount of text possible
- it should be easy to read the infographic if it is reduced to a much smaller size
Infographics created for social media and blogs fall under this heading.
Using infographics as part of presentations
Infographics designed for presentations should follow UKHSA branding and publication standards.
We need to follow certain guidelines when using images on PHE web pages.
This is because:
- we need images to have a similar size and appearance on GOV.UK.
- this is to ensure that the pages are clearly and consistently presented to the user.
- if an image is the wrong size or format, it cannot be displayed properly on PHE web pages.
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Ensure your image is in the correct size
- images used in news stories need to be 960 pixels wide, 640 pixels in height.
