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- Never use the word 'consultation' in the page title and summary because that's the content type which will display with the title and summary
- Use active voice for summary - 'we're inviting feedback on' or 'we're seeking views on' to invite responses
- Never change the summary and description text through the process - add new text to the relevant tabs instead
- Tick the Consultation principles box in Whitehall which says 'We have considered the consultation principles' or you won't be able to save the page
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