...
- Explain why the data is not complete
- Round and bucket results. Forget decimal places, round things to the nearest 10 / 100/ 1,000 as appropriate to emphasise that these figures are not precise.
- Offer trends instead
- Use terms that communicate uncertainty - 'based on the data available', or 'approximately', to show that the figures aren't exact.
Update December 2020
Many government departments are working to overcome the challenges that cookies and consent present to the analytics community and our stakeholders.
For a more joined-up approach it is planed that Cookie Banner and Consent will be made consistent across GOV.UK domains.