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Users may struggle to connect the dots: “Value A has been on the rise throughout the last 4 years, but decreased significantly during the last quarter… why?” The caption below answers that question.
This chart shows global sales figures for Apple Mac computers during the past 5 years (2014 until present). The numbers indicate that sales increase dramatically in every fourth quarter, remain high in the first quarter, then decline rapidly in the second and third quarters. This tendency can be explained by Apple holding its annual event (where it showcases new devices) during Q4. Users buy the newest Macs during Q4 and subsequent Q1, but prefer to wait for newer devices during time periods of Q2 and Q3.
4. Use shades of the same colour for optimal accessibility
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