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Formatting news stories
A news story should give users information provide users with::
- Information they can act on
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- Information they would expect to get directly from PHE, and not other media sources
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When developing a news story, please make sure that you have includedinclude:
- A clear title (up to 65 characters including spaces)
- Summary (up to 140 characters including spaces)
- Body copy of the article
- Required publication date - or the embargo time and date
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A press release should be an online version of an unedited a press communication , as sent out to the media.
Press releases can include:
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How to cover specific types of stories
Developing situations
- Developing situations
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- should be covered with a 'rolling news story' format.
- This includes story such as outbreaks or weather alerts
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- .
- News stories should be
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- updated regularly.
Guidance and adviceNews stories
- Guidance content should be
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- developed as 'permanent' guidance, that sits on the GOV.UK or NHS Choices homepage.
- You should not use the news story format for this type of content.
- News stories
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- should be self-contained content,
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- which means they can be deleted from the website without it affecting anything else.