When you submit a brief to the content team, it is important that we are provided with a complete brief that covers all the important information. This ensures that we can progress your brief efficiently.
Before you submit a new brief, please run through the checklist below and ensure that your brief has covered all of the relevant points.
Explain the brief
- What kind of content needs to be published - is it a publication, a consultation, a news item or a set of statistics.
- Who will be using this content
- Why do they need access to the content, and how will it help them
- When does the content need to be published
- Where should the content be published when it has been signed off
- In your own words, what do we need to know about this new content? (Please explain in 140 characters maximum)
Add important links and contacts
- Lead point of contact for this content
- Required publication date
- Embargo time and date, if this is applicable
- Existing location of the content (please include the web link, or URL)
- Intended location of the new content (please include the URL)
Review and secure approvals
- Review the final content
- Give your approval via the JIRA comments section
- Notify the relevant press officer that the content is being published
- Ensure sign-off from your manager, or the subject lead
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| title | Important things to note: |
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- We will need as much notice as possible before publishing new content, especially if it needs to go out at a certain time.
- It's a good idea to notify the relevant press officer before new content goes live, as it will appear in the 'Latest' feed on the PHE homepage automatically.
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