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Guidance on the correct use of infographics on PHE websites and GOV.UK

Why infographics are no longer standalone content

Infographics can be embedded into HTML publications on GOV.UK.

We no longer publish infographics as standalone content on GOV.UK. This is because -

• they are not always accessible to people with different needs (such as visual impairments)
• they do not work on all devices

If an infographic must be published as standalone content, it should be published and linked to separately.

Using infographics in promotional materials

If an infographic is designed for promotional purposes:

• it must be designed with the minimum amount of text possible
• it should be easy to read the infographic if it is reduced to a much smaller size

Infographics created for social media and blogs would fall under this criteria.

Using infographics as part of presentations

Infographics designed for presentations should follow PHE branding and publication standards.

Using infographics to convey complex guidance

if an infographic is created to summarise complex guidance -

• the infographic could be embedded in an HTML document on GOV.UK
• this would allow for the text to be split between the infographic and the body of the HTML document
• make sure that we are not duplicating content on GOV.UK