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When you submit a new content request, we will need a brief that covers all the important information.


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Step 1 - Make sure content has been through the correct approvals process

Ensure content has been through the correct approvals



The process of getting new content published


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All new content Content must go through the correct approval above process before publication. This includes:

Submit a content request

. You must ensure:



Once content has been published, please raise a ticket on JIRA Service Desk.


You should use this ticket to:

  • explain the task that needs to be completed
  • communicate with the content team on the progress of the task
  • relay any feedback


If you do not have a JIra Service Desk accountBefore you submit a new content request, you will need to register for a Jira .


Submitting a new ticket on JIRA Service Desk


Please account.Once you are registered with Jira Service Desk, please select one of these options:

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  • We will need as much notice as possible before publishing new content, especially if it needs to go out at a certain time.

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Explain the request

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What should be included in the form


At a minimum, the content team will need to know:

  • details of the content that What kind of content needs to be published
  • What the intended format should we use - for example, is it a publication or a press release?publication, press release
  • the date the content needs to be published, or the embargo date


Please remember to include details of:

  • who Who will be using the content, and why do the reason they need access?
  • When does the content need to be published?

Add important links and contacts

  • Lead the lead point of contact for this the content
  • Required publication date
  • Embargo time and date, if this is applicable
  • Existing relevant links, including the existing location of the content (please include the a web link, or URL)
  • Intended location of the new content (please include the URL)

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Example of a completed request form


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Publishing your content


  • Review the final content
  • Give your approval via the JIRA comments section
  • Notify the relevant press officer that the content is being published
  • Ensure sign-off from your manager, or the subject lead

Example of a completed request form

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Learn more





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