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  • guidance content should be developed as 'permanent' guidance, that sits on the GOV.UK or NHS Choices homepage
  • you should not use the news story format for this type of content
  • news stories should be self-contained content, which means they can be deleted from the website without it affecting anything else

How to use videos and podcasts

Videos and podcasts require permission from the Communications team.

When the Comms team has been briefed, they will liaise with the social media team, the relevant press officer and the in-house multimedia team.

Content we do not publish on GOV.UK

We do not use GOV.UK to publish:

  • information for PHE staff – this should be hosted on the intranet
  • information for very small groups of people and for collaboration
  • general life advice
  • commerce shopping baskets
  • embedding interactive content
  • information about projects or groups that are less than 50% owned by the UK government


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