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- titles should be short and user-friendly
- titles should be front-loaded, with the most important words at the start of the sentence
- the summary should be short (up to 160 characters) and end with a full stop
- body copy should describe the publication in plain, neutral language
Additional considerations when creating publicationsYou should also consider if:
- publication pages should be short and straightforward
- users need to know if they should open the document, and if the information meets their needs
- relevant keywords and phrases should be included for search and SEO purposes
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