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Infographics are a visually appealing way to display complex information to users.
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Why infographics are no longer standalone content
Infographics can be embedded into HTML publications on GOV.UK.
We no longer publish infographics as standalone content on GOV.UK. This is because:
- they are not always accessible to people with different needs (such as visual impairments)
- they do not work on all devices
If an infographic must be published as standalone content, it should be published and linked to separately.
Using infographics in promotional materials
If an infographic is designed for promotional purposes:
- it must be designed with the minimum amount of text possible
- it should be easy to read the infographic if it is reduced to a much smaller size
Infographics created for social media and blogs would fall under this criteria.
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Add this type of infographic to a Box.com account, then share as a link. |
Example:
Using infographics as part of presentations
Infographics designed for presentations should follow PHE branding and publication standards.
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This type of infographic can be published on SlideShare to reach a wider audience. |
Example:
Using infographics to convey complex guidance
if an infographic is created to summarise complex guidance:
- the infographic could be embedded in an HTML document on GOV.UK
- this would allow for the text to be split between the infographic and the body of the HTML document
- we must make sure that we are not duplicating existing content on GOV.UK
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If the infographic has a large amount of complex text, it may work better as a series of simple infographics. |
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