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- publication pages should be short and straightforward
- users need to know if they should open the document, and if the information meets their needs
- relevant keywords and phrases should be included for search and SEO purposes
HTML publications are presented on GOV.UK just like other document formats (such as PDFs) except they are created in HTML format.
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Collections function as a catalog, that helps users to explore content that must exist in one place.
For example, a collection of road traffic statistics.
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