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We need to ensure every PDF added to GOV.UK has correct title metadata.

What is metadata?

Metadata is information about a PDF's subject and content that will show up when a user views the PDF on GOV.UK.

It is not visible when you view the PDF on your computer.

Why we need to add metadata to all PDF documents

We need to add metadata to all PDF documents produced by PHE.

Very often, PDFs do not contain the correct metadata or will contain generic metadata that has not been filled in properly.

This means:

• PDFs will not display correctly to users on GOV.UK, making your document look unprofessional.
• PDFs will not be easy to find and access in the search engines.

Example of poor metadata

For example, many PDFs on GOV.UK have incorrect metadata and display with the name 'PHE Publication Template' on GOV.UK and in the search engines.

GOV.UK

Search Engines

Example of correct metadata

If the PDF contains correct metadata, it will display with the correct details to the user on GOV.UK, and can be discovered in the search engines.

How to add the correct metadata to a PDF

You should add metadata to a document when it is still in Microsoft Word format before you save as a PDF.

• Click on File
• Select Info
• You should see a window on the right-hand side that says Properties
• Take a look at the Title field

Amend this Title field so that it has a new and relevant title, of around 65 characters in length.

When the title has been entered, save the document as PDF.