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Infographics are a visually appealing way to display complex information to users .
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but they present problems in terms of accessibility.
Why infographics are not standalone content
Infographics can be embedded into HTML publications on GOV.UK so long as they follow the basic rule:
All the important information in an infographic must also be included in the main body copy of the page.
Why infographics are not standalone content
We no longer publish infographics as standalone content on GOV.UK. This is because:
- they infographics are not always accessible to people with different needs (such as visual impairments)
- they infographics do not work on all devices
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Infographics created for social media and blogs would fall under this criteriaheading.
Example:
Using infographics as part of presentations
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This type of infographic can be published on SlideShare to reach a wider audience. |
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Using infographics to convey complex guidance
If an infographic is created to summarise complex guidance:
- the infographic could can be embedded in an HTML document on GOV.UK, provided the main elements of the content are repeated in the body copy.
- this would allow for the text to be split between the infographic and the body of the HTML document
- we must make sure that we are not duplicating existing content on GOV.UK
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If the an infographic has a large amount of complex text, it may work better as a series of simple infographics. |
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Learn more
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