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Planning images for GOV.UK

When planning a campaign or marketing activity, or news stories or press releases, you must consider GOV.UK at the planning stage and book in time with your designers to prepare suitable images.

You must supply images with the dimensions below.

If you are planning images for upload to a GOV.UK page, the image must be:

Width: 960 pixels

Height: 640 pixels

Image Removed

This is because:

  • GOV.UK pages are designed to display effectively on all browsers and devices
  • this is the optimal image size for both desktop and mobile
  • this image size works with all different GOV.UK pages and publication types

Images must also be in landscape rather than portrait orientation.

Portrait images are not suitable for use on GOV.UK news stories.

Image Removed



Sourcing images for GOV.UK


Images used on GOV.UK should be:

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Login details can be provided on request. 

Using Flickr images with a Creative Commons license


When using images from Flickr, they are often made available under a Creative Commons license.

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Just replace the details of the photographer's name and his unique Flickr URL.

How to check if your image is in the correct dimensions (Windows)

Step 1

  • find the image that you want to examine on your computer
  • right click on the image

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  • click on the 'Details' tab
  • check the width and height of the image in the 'Image' sub menu
  • ensure that the image is 960 x 640 pixels
  • in the example below, the image dimensions are too large



What to do if your image is not in the correct dimensions


Please resize the image yourself using the crop function in Microsoft Picture Manager.

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