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Writing clearly will help people to read and understand information more quickly, and cuts down on queries.

Plain English

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writing checklist


Before publishing your new content, please check it against this criteria:


  • Have have you used the active voice? This means being clear about who is doing the action.
  • For for example: Instead of "A report will be produced", you would say "PHE will produce a report".
  • Have have you explained any technical or clinical terms? 
  • Does does your writing make sense for someone who is not a technical expert?
  • Have have you broken up your text with headings and paragraphs, and used bullet points for lists?
  • Does does your writing use conversational language? For example, write 'use' instead of 'utilise'.

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