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Guidance on how we format the PHE homepage and develop announcements.

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Types of content on the PHE homepage


The PHE homepage presents a selection of the latest news and updates to users, in a simple to navigate format.

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It is also possible to publish content as a blog, but we need to be careful not to duplicate content on GOV.UK.

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How to develop a news story


News stories should provide users with information they can act on, that they would expect to get directly from PHE England.

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Tip

A news story should not include notes at the end, quotes longer than 3 sentences, or contact details.

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How to develop a press release


A press release should be an online version of a press communication sent out to the media.

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  • guidance content should be developed as 'permanent' guidance, that sits on the GOV.UK or NHS Choices homepage
  • you should not use the news story format for this type of content
  • news stories should be self-contained content, which means they can be deleted from the website without it affecting anything else

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How to use videos and podcasts


Videos and podcasts require permission from the Communications team.

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